Sorry for the bragadocious heading. But it's true. These eight campaigns that we have won in a row range from city council to judicial to congressional races, and, in many cases, our clients could easily have lost with the wrong strategy. We run campaigns on all levels and it goes to show that campaign strategy is universal. That is to say, it is not limited to a specific jurisdiction or location.
As a friend of ours likes to say, a hammer works in building a house wether it's here in the United States or in Russia. He should know, as he applied the strategies he used successfully here in the United States to getting Boris Yeltsin elected President of Russia.
Our most recent victory came this past November when Bob Jensen was elected to the Hart School Board in the Santa Clarita Valley, which has a fairly large population. In this elecetion, voters were asked to pick three candidates as three positions needed to be filled.
One candidate running was an incumbent, the three others, our client included, were each well qualified to be on the school board. One of the other candidates, a female, had met with us prior to running but turned down our services. We aren't sure why she did, but at the end of the day, she finished in 4th - just out of the running to be elected. Our client placed 1st.
The budgets of each candidate were similar and the qualifications, as mentioned, were solid for each candidate. Ultimately, the race was determined by strategic approach and quality of communications. In campaign politics, you often get what you pay for, and you don't get anything for 2nd - or 4th - place.
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