Thursday, December 3, 2009

Only 14% Rate Congress Good or Excellent

It appears a strong anti-incumbent mood is sweeping the nation as congress gets some of its lowest ratings yet. In the latest Rasmussen Reports survey, 14% rate the job congress is doing as “Excellent” or “Good”. Of that, only 1% say “Excellent”. 10% of Seniors, an important voting block


A majority, 54%, rate the job congress is doing as “Poor”.
These are just awful numbers.

So does this mean all politicians are in trouble? While every politician, especially those in competitive or somewhat competitive seats, should not take anything for granted, these numbers should really frighten the Democratic leadership (and perhaps some Republicans in primaries).

Why? Because other Rasmussen polling data shows that likely voters would prefer a Republican representing them in congress over a Democrat. In those polls, independent voters are shifting Republican by a 2 to 1 margin.

Getting back to the ratings on congress, only 5% of independents rate the job congress is doing as “Excellent” or “Good”, and 0% of them said “Excellent”. Ouch. 29% of Democrats rate congress “Excellent” or “Good”.

As further evidence to the electorate’s exceptionally angry mood, when asked if they believe most members of congress are corrupt, 42% of all votes said yes, vs. 36% who said no. 49% of Independents said yes, 46% of Republicans said yes and 33% of Democrats said yes (46% of Democrats said no).

All signs are pointing to a major political earthquake. Stay tuned, we’ll continue help you interpret the polls and know what’s on the voters’ minds.

Wednesday, December 2, 2009

8 Straight is No Accident

Sorry for the bragadocious heading. But it's true. These eight campaigns that we have won in a row range from city council to judicial to congressional races, and, in many cases, our clients could easily have lost with the wrong strategy. We run campaigns on all levels and it goes to show that campaign strategy is universal. That is to say, it is not limited to a specific jurisdiction or location.

As a friend of ours likes to say, a hammer works in building a house wether it's here in the United States or in Russia. He should know, as he applied the strategies he used successfully here in the United States to getting Boris Yeltsin elected President of Russia.

Our most recent victory came this past November when Bob Jensen was elected to the Hart School Board in the Santa Clarita Valley, which has a fairly large population. In this elecetion, voters were asked to pick three candidates as three positions needed to be filled.

One candidate running was an incumbent, the three others, our client included, were each well qualified to be on the school board. One of the other candidates, a female, had met with us prior to running but turned down our services. We aren't sure why she did, but at the end of the day, she finished in 4th - just out of the running to be elected. Our client placed 1st.

The budgets of each candidate were similar and the qualifications, as mentioned, were solid for each candidate. Ultimately, the race was determined by strategic approach and quality of communications. In campaign politics, you often get what you pay for, and you don't get anything for 2nd - or 4th - place.